AXIOMS of Web Design

The website I chose to evaluate was ESPN.com as I am a big sports fan.  After going through the various designs in the class, I now see just how much help the website needs. I am glad I have a looking glass to see through in the form of design to help my vision expand to what it really needs to be.  I attached a link at the bottom of the post to view the actual website for reference.

The business and communication objectives are clear in the design.  It flashes nothing but ESPN's brand and photography of sports to entertain the viewer or onlooker, (hence the name Entertainment and Sports Programming Network).

The lower right design here is missing.  All that is on the right side of the page are twitter feeds from various individuals who work for, associated with, or play sports that are covered by ESPN.  For twitter followers, unlike me, this is very blasé and isn't necessary for the landing page of the website. This is a good segue to the next section.

The grid of the website is apparent.  You can make out the structure and rule of thirds in the grid.  However, it is jumbled and full of clutter.  As I mentioned earlier, the twitter feed on the right vertical third should be done away with, as it clogs up the already crammed space needed for the other stories and scores.

They recently upgraded their website within the last couple of years, but it wasn't for the better.  The older design was simple, without cramming, and had less advertisements and popups.  The intuitiveness of the website is a plus, however.  Being able to dictate and navigate the pages are relatively simple thanks to a navigation bar in the top horizontal third,

Continuity isn't as great as it should be.  Trying to fit all of the information possible on the page isn't appealing to the eyes, nor the continuity of the page as a whole. Hence, more isn't always better in this case.

espn.com

My New Pet: Adobe

This was my first attempt at Adobe Photoshop. For the group project, I was designated to create a print ad for the campaign.  This campaign is selling homemade jewelry that are made out of guitar picks, strings, etc.

Let me say how time consuming this program is, if you do not know how to use it.  With a lot of searching, clicking, erasing, and so forth, I was able to put this into what I think is a half decent ad. I first used the rule of thirds in compiling the items.  I used a guitar string to run across the top third for the earrings to hang from.  And since it is around the giving holiday season, I threw in the colored lights to balance out the color in the foreground from the earrings with the ivory backdrop. I chose simplicity because, well, I didn't have a choice with this being my first attempt with photoshop. The earrings themselves play as vectors pointing downwards for anyones eyes to look at the bottom of the page where the hashtag, website, and social media for the products are located.